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Rethink

rethinkDimension

Listen and Learn

06/2021
rethinkInspiration

Reinventing Conversational Marketing

08/2021
RETHINK THE CUSTOMER TO MEET THEIR COMMUNICATION REQUIREMENTS This article is based on the extensive research results of a bachelor thesis from one of our colleagues on the topic: „Conversational…
rethinkInspirationAI Playground

AI-Plays of the month: JFK Files & Gen Studio

06/2021
This month we take a closer look at two of Microsoft’s AI lab projects. Embedded in a larger vision to “explore, learn, and code with the latest breakthrough AI innovations”,…
rethinkInspiration

The cluetrain manifesto – a train is coming back

03/2021
WHAT IS THE CLUETRAIN MANIFESTO? The Cluetrain Manifesto is to be understood as a „train of notion“ and is to be considered a prophecy of the Digital Age. It was…
rethinkCase

Alibaba & Alimama – marketing innovation & "segments of one"

03/2021
IT’S ALL ABOUT YOU The wildest dreams of marketeers could become true. Creating micro-segments, even „segments of one“, in order to individually target customers one by one and rethinking the…
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