RETHINK THE CUSTOMER TO MEET THEIR COMMUNICATION REQUIREMENTS This article is based on the extensive research results of a bachelor thesis from one of our colleagues on the topic: „Conversational…
This month we take a closer look at two of Microsoft’s AI lab projects. Embedded in a larger vision to “explore, learn, and code with the latest breakthrough AI innovations”,…
WHAT IS THE CLUETRAIN MANIFESTO? The Cluetrain Manifesto is to be understood as a „train of notion“ and is to be considered a prophecy of the Digital Age. It was…
IT’S ALL ABOUT YOU The wildest dreams of marketeers could become true. Creating micro-segments, even „segments of one“, in order to individually target customers one by one and rethinking the…