rethinkCase

Amazon: Customer centric at heart

REINVENTION, A PART OF THE COMPANY’S DNA The customer focus is a cornerstone of Amazon’s philosophy. Actually, it’s more than just a focus. It’s a coronation, as for Jeff Bezos‘…
relearnCase

The Aldi way to learn Chinese

HEY CHINESE EDM, WE ARE HERE TO LISTEN AND LEARN How do you enter a new market – especially if it is as foreign and disconnected as China? Moreover, a…
reimagineCase

Starbucks: The Barista rock'n'roll moment

SCHULTZ’S ‘ROCK’N’ROLL MOMENT’ For Howard Schultz, the barista moment was a revelation. While on a business trip to Milan in 1983, the then 30-year-old marketing manager, Schultz, was fascinated by…
rebuildCase

Reinventing Mercedes - a mind game

A PLAYFUL WAY TO START YOUR BRAND-SAVING UVP MISSION We don’t know what the Unique Value Proposition (UVP) of your brand might be. But we know that you should find…