55 MIN OF REINVENTION 55 min is a monthly format of the 1000Vordenker. With the overall theme of Reinvention, we invite thinkers and pioneers from various business industries to speak…
REINVENTION, A PART OF THE COMPANY’S DNA The customer focus is a cornerstone of Amazon’s philosophy. Actually, it’s more than just a focus. It’s a coronation, as for Jeff Bezos‘…
WHAT IS IT ALL ABOUT? We launched the GEDANKENFABRIK AI Playground where we present to you our idea and vision of learning more about AI in a playful way. It…
HEY CHINESE EDM, WE ARE HERE TO LISTEN AND LEARN How do you enter a new market – especially if it is as foreign and disconnected as China? Moreover, a…
SCHULTZ’S ‘ROCK’N’ROLL MOMENT’ For Howard Schultz, the barista moment was a revelation. While on a business trip to Milan in 1983, the then 30-year-old marketing manager, Schultz, was fascinated by…
SURVIVAL OF THE e-FITTEST. The rise of e-commerce has been the fall of bricks-and-mortar businesses and traditional mail-order retail. Blockbuster, Quelle, RadioShack and many more have disappeared – unnecessarily so,…
IT’S ALL ABOUT YOU The wildest dreams of marketeers could become true. Creating micro-segments, even „segments of one“, in order to individually target customers one by one and rethinking the…
HIGH TECH, HIGH QUALITY Jing Dong is one of the biggest competitors in terms of B2C e-commerce to Alibaba in China. The company has been defining the online shopping experience…
A PLAYFUL WAY TO START YOUR BRAND-SAVING UVP MISSION We don’t know what the Unique Value Proposition (UVP) of your brand might be. But we know that you should find…
HAVE YOU EVER EXPERIENCED A FAST AND IMPACTFUL CREATION JOURNEY? Lufthansa’s Big Transformational Idea: Connecting the world to a better place. The journey to develop this outstanding big transformational idea…