REINVENTION, A PART OF THE COMPANY’S DNA The customer focus is a cornerstone of Amazon’s philosophy. Actually, it’s more than just a focus. It’s a coronation, as for Jeff Bezos‘…
SURVIVAL OF THE e-FITTEST. The rise of e-commerce has been the fall of bricks-and-mortar businesses and traditional mail-order retail. Blockbuster, Quelle, RadioShack and many more have disappeared – unnecessarily so,…
IT’S ALL ABOUT YOU The wildest dreams of marketeers could become true. Creating micro-segments, even „segments of one“, in order to individually target customers one by one and rethinking the…
HIGH TECH, HIGH QUALITY Jing Dong is one of the biggest competitors in terms of B2C e-commerce to Alibaba in China. The company has been defining the online shopping experience…
A PLAYFUL WAY TO START YOUR BRAND-SAVING UVP MISSION We don’t know what the Unique Value Proposition (UVP) of your brand might be. But we know that you should find…
SCHULTZ’S ‘ROCK’N’ROLL MOMENT’ For Howard Schultz, the barista moment was a revelation. While on a business trip to Milan in 1983, the then 30-year-old marketing manager, Schultz, was fascinated by…
HAVE YOU EVER EXPERIENCED A FAST AND IMPACTFUL CREATION JOURNEY? Lufthansa’s Big Transformational Idea: Connecting the world to a better place. The journey to develop this outstanding big transformational idea…
THINK IN DECADES NOT QUARTERLY REPORTS Jack Ma started his company Alibaba in 1999, when the internet in China barely existed. When visiting America, Ma experienced a more advanced internet…
EDUCATION FIRST IN CHINA Education is playing a massive role in China – in an extremely competitive society where parents demand only the best from their children. A fulfilling life…
CHINAS SOCIAL COMMERCE – THE NEXT BIG THING Pinduoduo is now the third largest online company in China behind Alibaba and Tencent surpassing Baidu. 5.1 million merchants and more than…