If you keep an eye on your customers’ changing needs and rising expectations, you will also continue to further develop your brand. From the brand benefits to the differentiator to the core of your brand – all should be systematically defined with the customer in mind. Successful brands and companies do not do this for fun; they do it because they understand that strategic brand-building is one of the cornerstones of successful company transformation.



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Rebuild your brand is foundation and base for the survival of the company. You need to know the core of your brand, what you stand for and above all: your brands value proposition for your customer.

Do You Speak TikTok? Social Media under the microscope

ARE YOU A CREATOR OR AN INFLUENCER? The 1000Vordenker, our very own network of globally spread forward-thinkers, introduced a new format in 2020: The 55min of Reinvention. It is a…
rebuildCase – the hidden challenger who found its edge

HIGH TECH, HIGH QUALITY Jing Dong is one of the biggest competitors in terms of B2C e-commerce to Alibaba in China. The company has been defining the online shopping experience…

Reinventing Mercedes - a mind game

A PLAYFUL WAY TO START YOUR BRAND-SAVING UVP MISSION We don’t know what the Unique Value Proposition (UVP) of your brand might be. But we know that you should find…

Creation of a Unique Value Proposition: Your UVP!

UVP REPLACES USP No, it’s not a typo. It’s V for Value, and this is the common denominator, the core promise of a brand. UVP – the Unique Value Proposition….

My game. What brand role do I want to take?

FIND YOUR ROLE IN THE GAME. AND PLAY IT WELL. Branding is a very simple role-playing game. In fact, there are only three relevant roles for players in the market….

Understanding what's coming - 5 tips for you!

ENJOY THE FUTURE We have collected a few tips and recommendations for you, we think you should not miss out. They are not all brand new, but nevertheless worth watching…

Brand training in 10 minutes - It's your turn!

BRAND YOURSELF! The Unique Value Proposition (UVP) represents the core promise of your product, service or overall brand. Defining your individual UVP is so important that we have highlighted it…

What is your Brand Type?

BRANDS ARE AN EDMs BEST FRIEND From our Educated Decision Makers (EDM) point of view it must be clear what type of brand you want to be and how you want to…