Think and act big! While often heard, this advice is rarely implemented. The challenge lies in letting big ideas grow over time, fuelled by the energy of people, organisation and ecosystems. Reimagine creativity entails boldly combining creative thinking with actions. Generally speaking, it is the Big Transformational Idea that makes all the difference.



The next big thing

This is about the “Big Transformational Idea” – without compromises. It should be completely new and thought out beyond known limits. In the end, creativity and courage make the difference.
reimagineAI Playground

AI-Plays of the month: AI21 Studio & Wordtune

The Reinvention of language. This month we present two of AI21 Labs products: First up, there are the new Jurassic-1 language models you can play around with in your browser….

Diving into virtual worlds and experiencing art in a new way!

VIRTUAL WORLDS Tina Sauerlaender, curator, art historian, speaker and writer, joined our 1000Vordenker 55min of Reinvention session on “Virtual worlds – The future of SocialVR and WebVR in art and society”….

Katapult - Reinventing Local Journalism

GREIFSWALD GOES GLOBAL This spring, we can witness the first steps of a reinvention project and follow it on its bold enterprise. It starts from one of the most ordinary…

SXSW Aftermath

2 SOURCES OF INSPIRATION YOU NEED TO KNOW  Attending SXSW conferences is always a magical place for inspiration, knowledge sharing and networking. The South by Southwest (SXSW) shows trends and visionary…

Who should lead re-invention? part I

REINVENTION DRIVERS IN ORGANIZATIONS Every business is a people’s business. AI should only support that. And every reinvention is also something done by people, with people, and for people. But…

Starbucks: The Barista rock'n'roll moment

SCHULTZ’S ‘ROCK’N’ROLL MOMENT’ For Howard Schultz, the barista moment was a revelation. While on a business trip to Milan in 1983, the then 30-year-old marketing manager, Schultz, was fascinated by…

Lost in Transformation

LEARNING FROM FAILURE AND MOVING ON People, systems, societies and companies mostly learn from failure. If they survive it, that’s it. Just as Isaac Newton saw scientists „standing on the…

Rock'n roll moment: Why Creativity and People Matter.

ROCK ME AMADEUS – MOMENT When it comes to the origin of Big Transformational Idea creation, the focus is still on human creativity, not on artificial intelligence. Of course, new…

Lufthansa - From product driven to transformation driver

HAVE YOU EVER EXPERIENCED A FAST AND IMPACTFUL CREATION JOURNEY? Lufthansa’s Big Transformational Idea: Connecting the world to a better place. The journey to develop this outstanding big transformational idea…