Do You Speak TikTok? Social Media under the microscope

The 1000Vordenker, our very own network of globally spread forward-thinkers, introduced a new format in 2020: The 55min of Reinvention. It is a monthly meeting with the overall theme of Reinvention. We invite thinkers and pioneers from various business backgrounds to speak about a subject that relates to our five dimensions of reinvention. For more information check out the 1000Vordenker-Website.

Laura Krüger, TikTok expert and account manager at one of the leading influencer marketing agencies in social media talks about recent changes in social media and particularly focuses on the megatrend TikTok. Shifting user behaviour and countless new offerings are having a huge impact on social media today. How can these changes be integrated into your company’s daily business and how can companies today benefit from rebuilding their social media brand appearance? Spoiler alert: just reusing your Facebook or Instagram ads on TikTok won’t be enough…