HIGH TECH, HIGH QUALITY
Jing Dong is one of the biggest competitors in terms of B2C e-commerce to Alibaba in China. The company has been defining the online shopping experience of its more than 441 million mainly urban Chinese customers since 2004.
JD.com vs. Alibaba: While Alibaba’s platforms Taobao and TMall promise to find “every kind of treasure”, JD.com established itself more as a High-Tech niche vendor that is frequently consulted by customers for TVs, appliance, smartphones and other branded tech products. Further differentiating from its competitors, JD heavily invested in innovation and their proprietary logistics fleet consisting of classical land logistics solutions as well as drone delivery, robots and autonomous vehicles for warehouses and compound delivery situations. Focusing on customer shopping convenience, JD continuously applies latest technology to improve its business performance from platform, marketing and finance to logistics and fulfillment.
Secret Sauce for high quality & efficiency: JD Shanghai Smart Warehouse
UNIQUE VALUE PROPOSITION: QUALITY LEADERSHIP, INNOVATION AND TRUST
As a challenger brand to Alibaba’s platforms and other niche e-commerce platforms like Suning, Xiaohongshu, Pinduoduo or Vipshop, JD clearly stands out by pursuing high performance in logistics and product quality. In China, e-commerce platforms usually face the challenge of partly being flooded with cheap low-quality products and rip-offs. In contrast to that JD is building a reliable source of high quality original branded products.
Integration of JD platform into WeChat wallet as Mini-Program
REIMAGINE THE COMPETITION – COOPERATION WITH TENCENT
Beyond its own digital ecosystem, JD cooperates with Tencent, the owner of WeChat, and integrated its JD store into the WeChat mini-program interface to directly offer shopping through the messaging app. JDs e-commerce technology is further used as a template for other e-commerce functions within the WeChat ecosystem. The joint forces of WeChat and JD shall serve as counterbalance to Alibaba in the strongly competitive e-commerce platform market.
ALWAYS SOMETHING NEW FOR THE CUSTOMER
Approaching verticalisation like many other ecosystem players in China JD continuously reinvents its business and value offer to its evolving customer base: JD health, marketing innovation (Jing Zhuntong), JD Auto mall, JD Finance, JD logistics … JD is also joining the pilot program for the digital RMB and is the first platform to accept the digital RMB as s payment.
JD developed into a powerful challenger platform through continuous reinvention along the technological and cultural pulse of China, a clear and unceasing customer value promise delivered through innovative business solutions and strategic cooperation.