2 SOURCES OF INSPIRATION YOU NEED TO KNOW
Attending SXSW conferences is always a magical place for inspiration, knowledge sharing and networking. The South by Southwest (SXSW) shows trends and visionary ideas in the worlds of music, culture, film and technology. 2 highlights of this year’s virtual conference were two classics. Amy Webb from Future Today Institute and Marta Cotton from Fjord.
THE FUTURE TODAY
Amy’s 14th annual tech trends report (actually 12 individual tech reports) provides a great overview with deep customer insights and actionable strategies. Amy and her team analyzed around 500 technology and science trends in different industry sectors which were grouped by topics.
In addition to their report, they have published their so-called Book Zero: The approach and methodology which explains how they proceeded with the analyzes. Discover key insights for business, strategy, government, and strategy executives. See what strategic actions you can take today for the future. Take your time to dive into her future today world. It will help you to better understand the – near – future. Promised.
FRESH THINKING AT FJORD
Martha Cotton presented Fjord’s thought-provoking trends with the over-arching theme „mapping out the new territory“. They aim to shape living services – digital experiences that react, change and renew to the user and his environment in order to remain relevant. Martha is the global co-leader at Fjord. Check out Fjord’s decks!