reimagineDimension

The next big thing

This is about the “Big Transformational Idea” – without compromises. It should be completely new and thought out beyond known limits. In the end, creativity and courage make the difference.
reimagineInspiration

SXSW Aftermath

2 SOURCES OF INSPIRATION YOU NEED TO KNOW  Attending SXSW conferences is always a magical place for inspiration, knowledge sharing and networking. The South by Southwest (SXSW) shows trends and visionary…
reimagineCase

Starbucks: The Barista rock'n'roll moment

SCHULTZ’S ‘ROCK’N’ROLL MOMENT’ For Howard Schultz, the barista moment was a revelation. While on a business trip to Milan in 1983, the then 30-year-old marketing manager, Schultz, was fascinated by…
reimagineInspiration

Lost in Transformation

LEARNING FROM FAILURE AND MOVING ON People, systems, societies and companies mostly learn from failure. If they survive it, that’s it. Just as Isaac Newton saw scientists „standing on the…
reimagineTip

Which Reinvention type are you?

SEVEN REINVENTION TYPES AND APPROACHES In a fast-changing global environment, reinvention is becoming a necessity. Companies long for universal guidelines that they can hang on to, but not every strategy…
reimagineCase

Alibaba’s 102 year journey

THINK IN DECADES NOT QUARTERLY REPORTS Jack Ma started his company Alibaba in 1999, when the internet in China barely existed. When visiting America, Ma experienced a more advanced internet…