This is about the “Big Transformational Idea” – without compromises. It should be completely new and thought out beyond known limits. In the end, creativity and courage make the difference.
GREIFSWALD GOES GLOBAL This spring, we can witness the first steps of a reinvention project and follow it on its bold enterprise. It starts from one of the most ordinary…
2 SOURCES OF INSPIRATION YOU NEED TO KNOW Attending SXSW conferences is always a magical place for inspiration, knowledge sharing and networking. The South by Southwest (SXSW) shows trends and visionary…
REINVENTION DRIVERS IN ORGANIZATIONS Every business is a people’s business. AI should only support that. And every reinvention is also something done by people, with people, and for people. But…
SCHULTZ’S ‘ROCK’N’ROLL MOMENT’ For Howard Schultz, the barista moment was a revelation. While on a business trip to Milan in 1983, the then 30-year-old marketing manager, Schultz, was fascinated by…
LEARNING FROM FAILURE AND MOVING ON People, systems, societies and companies mostly learn from failure. If they survive it, that’s it. Just as Isaac Newton saw scientists „standing on the…
ROCK ME AMADEUS – MOMENT When it comes to the origin of Big Transformational Idea creation, the focus is still on human creativity, not on artificial intelligence. Of course, new…
HAVE YOU EVER EXPERIENCED A FAST AND IMPACTFUL CREATION JOURNEY? Lufthansa’s Big Transformational Idea: Connecting the world to a better place. The journey to develop this outstanding big transformational idea…
SEVEN REINVENTION TYPES AND APPROACHES In a fast-changing global environment, reinvention is becoming a necessity. Companies long for universal guidelines that they can hang on to, but not every strategy…
THINK IN DECADES NOT QUARTERLY REPORTS Jack Ma started his company Alibaba in 1999, when the internet in China barely existed. When visiting America, Ma experienced a more advanced internet…