IT’S ALL ABOUT YOU The wildest dreams of marketeers could become true. Creating micro-segments, even „segments of one“, in order to individually target customers one by one and rethinking the…
WHAT IS AN EDM? A tremendous consumer phenomenon has occurred. Having arrived in the current, post-digital phase, it is now possible to show the chronology of how the consumer has…
YES, IT’S ALL ABOUT TRANSFORMATION „Help me Lord, I plead! Spirits I have conjured, no longer pay me heed.“ Goethe’s lamentation from the sorcerer’s apprentice is perhaps a little over…
KNOWLEDGE IS POWER. APPLIED KNOWLEDGE IS SUPERPOWER. The further development of humans that has started through digitalisation can no longer be reversed. All aspects of the digital society support this…
REINVENTING RETAIL – NEW YORK CITY EDITION. For Reinventing Retail we studied 99+ retail spaces in New York. We talked to experts, start-ups, retailers and we took the customer perspective…