WHERE WE COME FROM We have already introduced you to our Educated Decision-Maker. Our model of a consumer has transformed into a well-informed, independent and self-reliant decision-maker based on a…
WHAT IS AN EDM? A tremendous consumer phenomenon has occurred. Having arrived in the current, post-digital phase, it is now possible to show the chronology of how the consumer has…
YES, IT’S ALL ABOUT TRANSFORMATION „Help me Lord, I plead! Spirits I have conjured, no longer pay me heed.“ Goethe’s lamentation from the sorcerer’s apprentice is perhaps a little over…
KNOWLEDGE IS POWER. APPLIED KNOWLEDGE IS SUPERPOWER. The further development of humans that has started through digitalisation can no longer be reversed. All aspects of the digital society support this…
THE INTERNAL EDUCATED DECISION-MAKER – THE EMPLOYEE. The well-informed decision-makers apply their knowledge not only in their private lives, but also in the professional environment. The EDM approach thus becomes obvious…