HIGH TECH, HIGH QUALITY Jing Dong is one of the biggest competitors in terms of B2C e-commerce to Alibaba in China. The company has been defining the online shopping experience…
A PLAYFUL WAY TO START YOUR BRAND-SAVING UVP MISSION We don’t know what the Unique Value Proposition (UVP) of your brand might be. But we know that you should find…
UVP REPLACES USP No, it’s not a typo. It’s V for Value, and this is the common denominator, the core promise of a brand. UVP – the Unique Value Proposition….
BRAND YOURSELF! The Unique Value Proposition (UVP) represents the core promise of your product, service or overall brand. Defining your individual UVP is so important that we have highlighted it…