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Rebuild

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06/2021
rebuildCase

JD.com – the hidden challenger who found its edge

06/2021
HIGH TECH, HIGH QUALITY Jing Dong is one of the biggest competitors in terms of B2C e-commerce to Alibaba in China. The company has been defining the online shopping experience…
rebuildCase

Reinventing Mercedes - a mind game

06/2021
A PLAYFUL WAY TO START YOUR BRAND-SAVING UVP MISSION We don’t know what the Unique Value Proposition (UVP) of your brand might be. But we know that you should find…
rebuildTip

Creation of a Unique Value Proposition: Your UVP!

03/2021
UVP REPLACES USP No, it’s not a typo. It’s V for Value, and this is the common denominator, the core promise of a brand. UVP – the Unique Value Proposition….
rebuildTip

Brand training in 10 minutes - It's your turn!

06/2021
BRAND YOURSELF! The Unique Value Proposition (UVP) represents the core promise of your product, service or overall brand. Defining your individual UVP is so important that we have highlighted it…
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