The Unique Value Proposition (UVP) represents the core promise of your product, service or overall brand. Defining your individual UVP is so important that we have highlighted it once again. Thus, let us not beat about the bush but what is your unique value proposition for the customer experience? To help you getting an answer to this question we put a few Brand-Breaker-Questions together. Read them and try to answer them for yourself. We hope this will help you! Hint: Understanding your brand type and role could help to become more creative in thinking.
- What is the core idea behind your brand?
- What does my brand stand for from a customer’s point of view?
- Are the benefits understandable? Relevant?
- Which trends are there or which are important for my company?
- How do you differentiate your brand – and yourself – from the competition?
ENOUGH THEORY, NOW IT’S YOUR TURN. SHOW WHAT YOU’VE LEARNED!
You take over the ice cream shop around the corner. How do you want to bring it closer to the customer? What is your UVP?
One idea : „Robo Ice“, how delicious!
Ice-cream Sales Pitch Video: 30 seconds or less to convince your potential customers!
Do customers like the ice cream? Or is it just you? Why or why not? Whatever kind of branding you choose for your Gelateria – it can only survive and thrive, if you – literally and figuratively – serve the customers’ taste. The Unique Value Proposition will be the icing on the cake.
Our offer: For feedback just send us your pitch video (firstname.lastname@example.org). We are happy to see your customer-led creativity!