HOW DO YOU RETHINK? Test your product. And yourself. 1 Use your own product within the next 24 hours. Just do it! Write down your first impression and experiences from…
UVP REPLACES USP No, it’s not a typo. It’s V for Value, and this is the common denominator, the core promise of a brand. UVP – the Unique Value Proposition….
FIND YOUR ROLE IN THE GAME. AND PLAY IT WELL. Branding is a very simple role-playing game. In fact, there are only three relevant roles for players in the market….
BRAND YOURSELF! The Unique Value Proposition (UVP) represents the core promise of your product, service or overall brand. Defining your individual UVP is so important that we have highlighted it…
BRANDS ARE AN EDMs BEST FRIEND From our Educated Decision Makers (EDM) point of view it must be clear what type of brand you want to be and how you want to…
ROCK ME AMADEUS – MOMENT When it comes to the origin of Big Transformational Idea creation, the focus is still on human creativity, not on artificial intelligence. Of course, new…
SEVEN REINVENTION TYPES AND APPROACHES In a fast-changing global environment, reinvention is becoming a necessity. Companies long for universal guidelines that they can hang on to, but not every strategy…
PLAN IS NOTHING – PLANNING IS EVERYTHING Reinvention requires an open mindset and drives new work with collaborative working tools and systems. FIVE TIPS for successful and contemporary work in…
THE EXPANSION THEORY OF WORKSPACE AND -TIME. 2020 definitely was a Big Bang for communication technology – including of course collaborative working tools. So the universe of useful tools especially…
THERE IS NOT ONE SIZE THAT FITS ALL… Working remote vs. in an office. Combining these two opposing dynamics will reinvent our traditional work methods. Hybrid work is not just…